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Two-sided advertising : A meta-analysis
Two-sided advertising : A meta-analysis
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- M. Eisend.
- Title/Author
- Two-sided advertising : A meta-analysis / M. Eisend.
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 187-198
- Index Term-Uncontrolled
- TWOSIDED ADVERTISING
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089167
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aM. Eisend.
■245 ▼aTwo-sided advertising▼bA meta-analysis▼dM. Eisend.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 187-198
■653 ▼aTWOSIDED▼aADVERTISING
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS030286▼b60077738▼h8▼s2
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