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The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- D. Gotteland.
- Title/Author
- The market orientation-new product performance relationship : Redefining the moderating role of environmental conditions / D. Gotteland. ; J. M. Boule.
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 171-186
- Index Term-Uncontrolled
- MARKET ORIENTATIONNEW PRODUCT PERFORMANCE RELATIONSHIP
- Added Entry-Personal Name
- J. M. Boule.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089166
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aD. Gotteland.
■245 ▼aThe market orientation-new product performance relationship▼bRedefining the moderating role of environmental conditions▼dD. Gotteland.▼eJ. M. Boule.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 171-186
■653 ▼aMARKET▼aORIENTATIONNEW▼aPRODUCT▼aPERFORMANCE▼aRELATIONSHIP
■7001 ▼aJ. M. Boule.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS030286▼b60077738▼h8▼s2
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