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Using context effects to increase a leader's advantage : What set of alternatives should be included in the comparison set?
Using context effects to increase a leader's advantage : What set of alternatives should be included in the comparison set?
Detailed Information
- 자료유형
- 기사
- ISSN
- 01678116
- 저자명
- S. Moran.
- 서명/저자
- Using context effects to increase a leaders advantage : What set of alternatives should be included in the comparison set? / S. Moran. , J. Meyer.
- 발행사항
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- 형태사항
- pp. 141-154
- 기타저자
- J. Meyer.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089164
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aS. Moran.
■245 ▼aUsing context effects to increase a leader's advantage▼bWhat set of alternatives should be included in the comparison set?▼dS. Moran.▼eJ. Meyer.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 141-154
■653 ▼aUSING▼aCONTEXT▼aEFFECTS▼aINCREASE▼aLEADERS▼aADVANTAGE
■7001 ▼aJ. Meyer.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 2 (2006. 6)▼d2006, 06
■SIS ▼aS030286▼b60077738▼h8▼s2
