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Antecedents and purchase consequences of customer participation in small group brand communities
Antecedents and purchase consequences of customer participation in small group brand communities
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- R. P. Bagozzi.
- Title/Author
- Antecedents and purchase consequences of customer participation in small group brand communities / R. P. Bagozzi. ; U. M. Dholakia.
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 45-62
- Index Term-Uncontrolled
- ANTECEDENTS PURCHASE CONSEQUENCES CUSTOMER PARTICIPATION SMALL GROUP BRAND COMMUNITIES
- Added Entry-Personal Name
- U. M. Dholakia.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089155
MARC
008070130s2006 AI a a EMG■022 ▼a01678116
■1001 ▼aR. P. Bagozzi.
■245 ▼aAntecedents and purchase consequences of customer participation in small group brand communities▼dR. P. Bagozzi.▼eU. M. Dholakia.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 45-62
■653 ▼aANTECEDENTS▼aPURCHASE▼aCONSEQUENCES▼aCUSTOMER▼aPARTICIPATION▼aSMALL▼aGROUP▼aBRAND▼aCOMMUNITIES
■7001 ▼aU. M. Dholakia.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS030285▼b60077738▼h8▼s2
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