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Brand equity in the European fruit and vegetable sector : A transaction cost approach
Brand equity in the European fruit and vegetable sector : A transaction cost approach
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- M. Fernandez-Barcala.
- Title/Author
- Brand equity in the European fruit and vegetable sector : A transaction cost approach / M. Fernandez-Barcala. ; M. Gonzalez-Diaz.
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 31-44
- Added Entry-Personal Name
- M. Gonzalez-Diaz.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089154
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aM. Fernandez-Barcala.
■245 ▼aBrand equity in the European fruit and vegetable sector▼bA transaction cost approach▼dM. Fernandez-Barcala.▼eM. Gonzalez-Diaz.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 31-44
■653 ▼aBRAND▼aEQUITY▼aEUROPEAN▼aFRUIT▼aVEGETABLE▼aSECTOR
■7001 ▼aM. Gonzalez-Diaz.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS030285▼b60077738▼h8▼s2
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