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The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
상세정보
- 자료유형
- 기사
- ISSN
- 01678116
- 저자명
- P. Carbonell.
- 서명/저자
- The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance / P. Carbonell. , A. I. Rodriguez.
- 발행사항
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- 형태사항
- pp. 1-12
- 키워드
- IMPACT MARKET CHARACTERISTICS INNOVATION SPEED PERCEPTIONS POSITIONAL ADVANTAGE NEW PRODUCT PERFORMANCE
- 기타저자
- A. I. Rodriguez.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089152
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aP. Carbonell.
■245 ▼aThe impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance▼dP. Carbonell.▼eA. I. Rodriguez.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 1-12
■653 ▼aIMPACT▼aMARKET▼aCHARACTERISTICS▼aINNOVATION▼aSPEED▼aPERCEPTIONS▼aPOSITIONAL▼aADVANTAGE▼aNEW▼aPRODUCT▼aPERFORMANCE
■7001 ▼aA. I. Rodriguez.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS030285▼b60077738▼h8▼s2
