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The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance
Detailed Information
- Material Type
- 기사
- ISSN
- 01678116
- Author
- P. Carbonell.
- Title/Author
- The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance / P. Carbonell. ; A. I. Rodriguez.
- Publish Info
- [Amsterdam, The Netherlands] : Elsevier, 2006.
- Material Info
- pp. 1-12
- Index Term-Uncontrolled
- IMPACT MARKET CHARACTERISTICS INNOVATION SPEED PERCEPTIONS POSITIONAL ADVANTAGE NEW PRODUCT PERFORMANCE
- Added Entry-Personal Name
- A. I. Rodriguez.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089152
MARC
008070130s2006 ne a a dut■022 ▼a01678116
■1001 ▼aP. Carbonell.
■245 ▼aThe impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance▼dP. Carbonell.▼eA. I. Rodriguez.
■260 ▼a[Amsterdam, The Netherlands]▼bElsevier▼c2006.
■300 ▼app. 1-12
■653 ▼aIMPACT▼aMARKET▼aCHARACTERISTICS▼aINNOVATION▼aSPEED▼aPERCEPTIONS▼aPOSITIONAL▼aADVANTAGE▼aNEW▼aPRODUCT▼aPERFORMANCE
■7001 ▼aA. I. Rodriguez.
■773 ▼tInternational journal of research in marketing.▼gVol. 23 No. 1 (2006. 3)▼d2006, 03
■SIS ▼aS030285▼b60077738▼h8▼s2
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