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Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective
Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective
Detailed Information
- Material Type
- 기사
- ISSN
- 10864415
- Author
- Ling Xue.
- Title/Author
- Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective / Ling Xue. ; Gautam Ray ; Andrew B. Whinston.
- Publish Info
- Armonk, NY : M.E. Sharpe, 2006.
- Material Info
- pp. 7-36
- Index Term-Uncontrolled
- STRATEGIC INVESTMENT SWITCHING COST
- Added Entry-Personal Name
- Gautam Ray
- Added Entry-Personal Name
- Andrew B. Whinston.
- Host Item Entry
- International journal of electronic commerce =IJEC : Vol. 11 No. 1 (2006. fall) 2006, 09
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089117
MARC
008070130s2006 AI a a ENG■022 ▼a10864415
■1001 ▼aLing Xue.
■245 ▼aStrategic Investment in Switching Cost▼bAn Integrated Customer Acquisition and Retention Perspective▼dLing Xue.▼eGautam Ray▼eAndrew B. Whinston.
■260 ▼aArmonk, NY▼bM.E. Sharpe▼c2006.
■300 ▼app. 7-36
■653 ▼aSTRATEGIC▼aINVESTMENT▼aSWITCHING▼aCOST
■7001 ▼aGautam Ray
■7001 ▼aAndrew B. Whinston.
■773 ▼tInternational journal of electronic commerce =IJEC▼gVol. 11 No. 1 (2006. fall)▼d2006, 09
■SIS ▼aS037417▼b60077697▼h8▼s2
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