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Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective
Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective
상세정보
- 자료유형
- 기사
- ISSN
- 10864415
- 저자명
- Ling Xue.
- 서명/저자
- Strategic Investment in Switching Cost : An Integrated Customer Acquisition and Retention Perspective / Ling Xue. , Gautam Ray , Andrew B. Whinston.
- 발행사항
- Armonk, NY : M.E. Sharpe, 2006.
- 형태사항
- pp. 7-36
- 기타저자
- Gautam Ray
- 기타저자
- Andrew B. Whinston.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60089117
MARC
008070130s2006 AI a a ENG■022 ▼a10864415
■1001 ▼aLing Xue.
■245 ▼aStrategic Investment in Switching Cost▼bAn Integrated Customer Acquisition and Retention Perspective▼dLing Xue.▼eGautam Ray▼eAndrew B. Whinston.
■260 ▼aArmonk, NY▼bM.E. Sharpe▼c2006.
■300 ▼app. 7-36
■653 ▼aSTRATEGIC▼aINVESTMENT▼aSWITCHING▼aCOST
■7001 ▼aGautam Ray
■7001 ▼aAndrew B. Whinston.
■773 ▼tInternational journal of electronic commerce =IJEC▼gVol. 11 No. 1 (2006. fall)▼d2006, 09
■SIS ▼aS037417▼b60077697▼h8▼s2
