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The Moderating Effect of Relationship Norm Salience on Consumers' Loss-Aversion
The Moderating Effect of Relationship Norm Salience on Consumers' Loss-Aversion
Detailed Information
- Material Type
- 기사
- ISSN
- 00935301
- Author
- Pankaj Aggarwal.
- Title/Author
- The Moderating Effect of Relationship Norm Salience on Consumers Loss-Aversion / Pankaj Aggarwal. ; Meng Zhang.
- Publish Info
- Gainesville : University of Chicago Press, 2006.
- Material Info
- pp. 413
- Index Term-Uncontrolled
- MODERATING EFFECT RELATIONSHIP NORM SALIENCE CONSUMERS LOSSAVERSION
- Added Entry-Personal Name
- Meng Zhang.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088691
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aPankaj Aggarwal.
■245 ▼aThe Moderating Effect of Relationship Norm Salience on Consumers' Loss-Aversion▼dPankaj Aggarwal.▼eMeng Zhang.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 413
■653 ▼aMODERATING▼aEFFECT▼aRELATIONSHIP▼aNORM▼aSALIENCE▼aCONSUMERS▼aLOSSAVERSION
■7001 ▼aMeng Zhang.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 3 (2006. 12)▼d2006, 12
■SIS ▼aS037361▼b60077652▼h8▼s2
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