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Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Detailed Information
- Material Type
- 기사
- ISSN
- 00935301
- Author
- Davy Lerouge.
- Title/Author
- Why It Is So Hard to Predict Our Partners Product Preferences : The Effect of Target Familiarity on Prediction Accuracy / Davy Lerouge. ; Luk Warlop.
- Publish Info
- Gainesville : University of Chicago Press, 2006.
- Material Info
- pp. 393-402
- Index Term-Uncontrolled
- WHY PREDICT PARTNERS PRODUCT PREFERENCES
- Added Entry-Personal Name
- Luk Warlop.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088689
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aDavy Lerouge.
■245 ▼aWhy It Is So Hard to Predict Our Partner's Product Preferences▼bThe Effect of Target Familiarity on Prediction Accuracy▼dDavy Lerouge.▼eLuk Warlop.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 393-402
■653 ▼aWHY▼aPREDICT▼aPARTNERS▼aPRODUCT▼aPREFERENCES
■7001 ▼aLuk Warlop.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 3 (2006. 12)▼d2006, 12
■SIS ▼aS037361▼b60077652▼h8▼s2
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