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The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 서명/저자
- The Price of Free-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences / Sucharita Chandran. , Vicki G. Morwitz.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 384-392
- 기타저자
- Vicki G. Morwitz.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088688
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aSucharita Chandran.
■245 ▼aThe Price of "Free"-dom▼bConsumer Sensitivity to Promotions with Negative Contextual Influences▼dSucharita Chandran.▼eVicki G. Morwitz.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 384-392
■653 ▼aPRICE▼aFREEDOM
■7001 ▼aVicki G. Morwitz.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 3 (2006. 12)▼d2006, 12
■SIS ▼aS037361▼b60077652▼h8▼s2
