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The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 저자명
- Peter R. Darke.
- 서명/저자
- The Importance and Funcational Significance of Affective Cues in Consumer Choice / Peter R. Darke. , Amitava Chattopadhyay , Laurence Ashworth.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 322-328
- 기타저자
- Laurence Ashworth.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088680
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aPeter R. Darke.
■245 ▼aThe Importance and Funcational Significance of Affective Cues in Consumer Choice▼dPeter R. Darke.▼eAmitava Chattopadhyay▼eLaurence Ashworth.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 322-328
■653 ▼aIMPORTANCE▼aFUNCATIONAL▼aSIGNIFICANCE▼aAFFECTIVE▼aCUES▼aCONSUMER▼aCHOICE
■7001 ▼aAmitava Chattopadhyay
■7001 ▼aLaurence Ashworth.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 3 (2006. 12)▼d2006, 12
■SIS ▼aS037361▼b60077652▼h8▼s2
