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Determinants of Trademark Dilution
Determinants of Trademark Dilution
Detailed Information
- Material Type
- 기사
- ISSN
- 00935301
- Author
- Maureen Morrin.
- Title/Author
- Determinants of Trademark Dilution / Maureen Morrin. ; Jonathan Lee ; Greg M. Allenby.
- Publish Info
- Gainesville : University of Chicago Press, 2006.
- Material Info
- pp. 248-257
- Index Term-Uncontrolled
- DETERMINANTS TRADEMARK DILUTION
- Added Entry-Personal Name
- Jonathan Lee
- Added Entry-Personal Name
- Greg M. Allenby.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088671
MARC
008070126s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aMaureen Morrin.
■245 ▼aDeterminants of Trademark Dilution▼dMaureen Morrin.▼eJonathan Lee▼eGreg M. Allenby.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 248-257
■653 ▼aDETERMINANTS▼aTRADEMARK▼aDILUTION
■7001 ▼aJonathan Lee
■7001 ▼aGreg M. Allenby.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 2 (2006. 9)▼d2006, 09
■SIS ▼aS037360▼b60077652▼h8▼s2
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