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Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues
Detailed Information
- Material Type
- 기사
- ISSN
- 00935301
- Author
- Anne L. Roggeveen.
- Title/Author
- Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues / Anne L. Roggeveen. ; Dhruv Grewal ; Jerry Gotlieb.
- Publish Info
- Gainesville : University of Chicago Press, 2006.
- Material Info
- pp. 115-122
- Index Term-Uncontrolled
- FRAME COMPARATIVE MODERATE EFFECTIVENESS EXTRINSIC INFORMATION CUES
- Added Entry-Personal Name
- Dhruv Grewal
- Added Entry-Personal Name
- Jerry Gotlieb.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088588
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aAnne L. Roggeveen.
■245 ▼aDoes the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues▼dAnne L. Roggeveen.▼eDhruv Grewal▼eJerry Gotlieb.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 115-122
■653 ▼aFRAME▼aCOMPARATIVE▼aMODERATE▼aEFFECTIVENESS▼aEXTRINSIC▼aINFORMATION▼aCUES
■7001 ▼aDhruv Grewal
■7001 ▼aJerry Gotlieb.
■773 ▼tThe Journal of consumer research.▼gVol. 33 No. 1 (2006. 6)▼d2006, 06
■SIS ▼aS029622▼b60077652▼h8▼s2
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