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The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 서명/저자
- The Effects of Information Processing Mode on Consumers Responses to Comparative Advertising / Debara Viana Thompson. , Rebecca W. Hamilton.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 530-540
- 기타저자
- Rebecca W. Hamilton.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088564
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aDebara Viana Thompson.
■245 ▼aThe Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising▼dDebara Viana Thompson.▼eRebecca W. Hamilton.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 530-540
■653 ▼aEFFECTS▼aINFORMATION▼aPROCESSING▼aMODE▼aCONSUMERS▼aRESPONSES▼aCOMPARATIVE▼aADVERTISING
■7001 ▼aRebecca W. Hamilton.
■773 ▼tThe Journal of consumer research.▼gVol. 32 No. 4 (2006. 3)▼d2006, 03
■SIS ▼aS029621▼b60077652▼h8▼s2
