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Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Detailed Information
- 자료유형
- 기사
- ISSN
- 00935301
- 저자명
- Sharon Ng.
- 서명/저자
- Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations / Sharon Ng. , Michael J. Houston.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 519-529
- 기타저자
- Michael J. Houston.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088563
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aSharon Ng.
■245 ▼aExemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations▼dSharon Ng.▼eMichael J. Houston.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 519-529
■653 ▼aEXEMPLARS▼aBELIEFS▼aIMPACT▼aSELFVIEW▼aNATURE▼aRELATIVE▼aINFLUENCE▼aBRAND▼aASSOCIATIONS
■7001 ▼aMichael J. Houston.
■773 ▼tThe Journal of consumer research.▼gVol. 32 No. 4 (2006. 3)▼d2006, 03
■SIS ▼aS029621▼b60077652▼h8▼s2
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