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Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice
상세정보
- 자료유형
- 기사
- ISSN
- 00935301
- 저자명
- Kurt A. Carlson.
- 서명/저자
- Leader-Driven Primacy : Using Attribute Order to Affect Consumer Choice / Kurt A. Carlson. , Margaret G. Meloy , Edward Russo.
- 발행사항
- Gainesville : University of Chicago Press, 2006.
- 형태사항
- pp. 513-518
- 키워드
- LEADERDRIVEN PRIMACY
- 기타저자
- Margaret G. Meloy
- 기타저자
- Edward Russo.
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60088562
MARC
008070125s2006 AI a a ENG■022 ▼a00935301
■1001 ▼aKurt A. Carlson.
■245 ▼aLeader-Driven Primacy▼bUsing Attribute Order to Affect Consumer Choice▼dKurt A. Carlson.▼eMargaret G. Meloy▼eEdward Russo.
■260 ▼aGainesville▼bUniversity of Chicago Press▼c2006.
■300 ▼app. 513-518
■653 ▼aLEADERDRIVEN▼aPRIMACY
■7001 ▼aMargaret G. Meloy
■7001 ▼aEdward Russo.
■773 ▼tThe Journal of consumer research.▼gVol. 32 No. 4 (2006. 3)▼d2006, 03
■SIS ▼aS029621▼b60077652▼h8▼s2
