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PR의 평가
![PR의 평가 / 탐 왓슨 ; 폴 노블 [공]지음 ; 김현희 ; 최준혁 ; 김효순 [공]옮김.](/Sponge/Images/bookDefaults/MMbookdefaultsmall.png)
PR의 평가
Detailed Information
- Material Type
- 단행본
- ISBN
- 8984994820
- Callnumber
- 326.15 왓57피
- Author
- 왓슨, 탐.
- Title/Author
- PR의 평가 / 탐 왓슨 ; 폴 노블 [공]지음 ; 김현희 ; 최준혁 ; 김효순 [공]옮김.
- Original Title
- [원표제]Evaluating public relations : a best practice guide to public relations planning, research & evaluation.
- Publish Info
- 서울 : 커뮤니케이션북스, 2005.
- Material Info
- vi, 239 p. : 삽도 ; 23 cm.
- Added Entry-Title
- 커뮤니케이션북스 ; 642
- Added Entry-Title
- PCG PR신서 ; 3
- General Note
- 2006년도 대한민국학술원 기초학문육성 우수학술도서 선정
- 서지주기
- 참고문헌: p. 234-239.
- Index Term-Uncontrolled
- PR
- Added Entry-Personal Name
- Watson, Tom
- Added Entry-Personal Name
- Noble, Paul
- Added Entry-Personal Name
- 김현희.
- Added Entry-Personal Name
- 최준혁.
- Added Entry-Personal Name
- 김효순.
- Price Info
- 27000
- Control Number
- kjul:60087402
MARC
008070111s2005 ulka 000c kor■020 ▼a8984994820
■035 ▼a(KERIS)BIB000010248552
■090 ▼a326.15▼b왓57피
■1001 ▼a왓슨, 탐.
■24510▼aPR의 평가▼d탐 왓슨▼e폴 노블 [공]지음▼e김현희▼e최준혁▼e김효순 [공]옮김.
■24619▼aEvaluating public relations : a best practice guide to public relations planning, research & evaluation.
■260 ▼a서울▼b커뮤니케이션북스▼c2005.
■300 ▼avi, 239 p.▼b삽도▼c23 cm.
■44000▼a커뮤니케이션북스▼v642
■44000▼aPCG PR신서▼v3
■500 ▼a2006년도 대한민국학술원 기초학문육성 우수학술도서 선정
■504 ▼a참고문헌: p. 234-239.
■653 ▼aPR
■7001 ▼aWatson, Tom
■7001 ▼aNoble, Paul
■7001 ▼a김현희.
■7001 ▼a최준혁.
■7001 ▼a김효순.
■9500 ▼b27000
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