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Advertising : principles & practice
Advertising : principles & practice
Detailed Information
- Material Type
- 단행본
- ISBN
- 0135978815
- Callnumber
- 326.14 W456a
- Author
- Wells, William
- Title/Author
- Advertising : principles & practice / William Wells ; John Burnett ; Sandra Moriarty
- Edited Info
- 4th ed.
- Publish Info
- Upper Saddle River, N.J. : Prentice Hall, 1998.
- Material Info
- xxi, 731 p. : ill. (somecol.) ; 29 cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Advertising
- Added Entry-Personal Name
- Burnett, John
- Added Entry-Personal Name
- Moriarty, Sandra E.
- Price Info
- 28000
- Control Number
- kjul:60083362
MARC
008061109s1998 njua b 001c0 eng■020 ▼a0135978815
■035 ▼a(KERIS)BIB000007093158
■090 ▼a326.14▼bW456a
■1001 ▼aWells, William
■24510▼aAdvertising▼bprinciples & practice▼dWilliam Wells▼eJohn Burnett▼eSandra Moriarty
■250 ▼a4th ed.
■260 ▼aUpper Saddle River, N.J.▼bPrentice Hall▼c1998.
■300 ▼axxi, 731 p.▼bill. (somecol.)▼c29 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aAdvertising
■7001 ▼aBurnett, John
■7001 ▼aMoriarty, Sandra E.
■9500 ▼b28000
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