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Marketing for hospitality and tourism
Marketing for hospitality and tourism
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0130807958 (2nd ed)
- ISBN
- 0130996114 (3rd ed)
- 청구기호
- 591.95 K87m
- 저자명
- Kotler, Philip.
- 서명/저자
- Marketing for hospitality and tourism / Philip Kotler , John Bowen , James Makens.
- 판사항
- 3rd ed
- 발행사항
- Upper Saddle River, NJ : Prentice Hall, 1999
- 형태사항
- xv, 800 p. : ill. ; 26 cm.
- 주기사항
- 노정철교수 기증도서임(등록번호 W066858)(2016.02.01)
- 서지주기
- Includes bibliographical references and index.
- 기타저자
- Bowen, John
- 기타저자
- Makens, James C.
- 가격
- 31000
- Control Number
- kjul:60076653
MARC
008060601s1999 njua b SP 001c0 eng■020 ▼a0130807958 (2nd ed)
■020 ▼a0130996114 (3rd ed)
■035 ▼a(KERIS)BIB000007414243
■090 ▼a591.95▼bK87m
■1001 ▼aKotler, Philip.
■24510▼aMarketing for hospitality and tourism▼dPhilip Kotler▼eJohn Bowen▼eJames Makens.
■250 ▼a3rd ed
■260 ▼aUpper Saddle River, NJ▼bPrentice Hall▼c1999
■300 ▼axv, 800 p.▼bill.▼c26 cm.
■500 ▼a노정철교수 기증도서임(등록번호 W066858)(2016.02.01)
■504 ▼aIncludes bibliographical references and index.
■650 0▼aHospitality industry▼xMarketing
■650 0▼aTourism▼xMarketing
■7001 ▼aBowen, John
■7001 ▼aMakens, James C.
■9500 ▼b31000
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