MARC

 008060425s2005        ULKa    a                          KOR
■022    ▼a12268747
■245    ▼a호텔  브랜드  자산  측정  도구  개발  -  델파이  기법의  적용을  통하여  A  Study  on  Scale  Development  to  Measure  Hotel  Brand  Equity▼d정규엽,    김홍빈,  이승헌,  Chung,  Kyoo-Yub,  Kim,  Hong-Bin,  Lee  Seung-Heon
■260    ▼a서울▼b한국호텔경영학회▼c2005.
■300    ▼app.  151-166
■653    ▼a호텔▼a브랜드▼a자산▼a측정▼a도구▼a개발▼a기법▼a적용▼aSTUDY▼aSCALE▼aDEVELOPMENT▼aMEASURE▼aHOTEL▼aBRAND▼aEQUITY
■700    ▼a정규엽,    김홍빈,  이승헌,  Chung,  Kyoo-Yub,  Kim,  Hong-Bin,  Lee  Seung-Heon
■773    ▼t호텔경영학연구(Korean  Journal  of  Hospitality  Administration)▼g제14권  제3호  (통권29호)(2005년  9월)▼d2005,  08
■URL    ▼ahttp://www.kasha.or.kr
■SIS    ▼aS016443▼b60049947▼h8▼s2

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