MARC

 008060425s2005        ULKa    a                          KOR
■022    ▼a12268747
■245    ▼a호텔의  마케팅믹스와  경영성과의  관계  연구  -4P's  Mix와  BSC의  측정항목을  중심으로  -  Marketing  Mix  and  Performance  for  Hotels▼d이재섭  Lee  Jae-Sub
■260    ▼a서울▼b한국호텔경영학회▼c2005.
■300    ▼app.  89-110
■653    ▼a호텔▼a마케팅▼a경영▼a4PS▼aMIX와▼aBSC의▼a측정▼a중심▼a으로▼aMARKETING▼aMIX▼aPERFORMANCE▼aHOTELS
■700    ▼a김성혁,  이관표,  Kim  Sung-Hyuk,  Lee  Kwan-Pyo
■773    ▼t호텔경영학연구(Korean  Journal  of  Hospitality  Administration)▼g제14권  제3호  (통권29호)(2005년  9월)▼d2005,  08
■URL    ▼ahttp://www.kosha.or.kr
■SIS    ▼aS016443▼b60049947▼h8▼s2

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