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Perceived Risks in American Television Shopping : A Comparison of Apparel Shoppers and Non-Apparel Shoppers
Perceived Risks in American Television Shopping : A Comparison of Apparel Shoppers and Non-Apparel Shoppers
상세정보
- 자료유형
- 기사
- ISSN
- 12297798
- 서명/저자
- Perceived Risks in American Television Shopping : A Comparison of Apparel Shoppers and Non-Apparel Shoppers / Seung-Hee Lee 저
- 발행사항
- 서울 : (사)한국마케팅관리학회, 2000.
- 형태사항
- pp. 177-195
- 기타저자
- Seung-Hee Lee
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60065813
MARC
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■245 ▼aPerceived Risks in American Television Shopping▼bA Comparison of Apparel Shoppers and Non-Apparel Shoppers▼dSeung-Hee Lee 저
■260 ▼a서울▼b(사)한국마케팅관리학회▼c2000.
■300 ▼app. 177-195
■653 ▼aPERCEIVED▼aRISKS▼aAMERICAN▼aTELEVISION▼aSHOPPING
■700 ▼aSeung-Hee Lee
■773 ▼t마케팅관리연구▼g제5권 제2호 (2000년 5월)▼d2000, 05
■SIS ▼aS012210▼b60052546▼h8▼s2
