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The Roles of Emotion and Cognition in a Product-Trial Attitude Formation Under Different Involvement Conditions
The Roles of Emotion and Cognition in a Product-Trial Attitude Formation Under Different Involvement Conditions
Detailed Information
- 자료유형
- 기사
- ISSN
- 12297798
- 서명/저자
- The Roles of Emotion and Cognition in a Product-Trial Attitude Formation Under Different Involvement Conditions / Kwang-Seo Park, Joo-Young Kim 공저
- 발행사항
- 서울 : (사)한국마케팅관리학회, 2003.
- 형태사항
- pp. 79-102
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60065771
MARC
008060125s2003 ULKa a KOR■022 ▼a12297798
■245 ▼aThe Roles of Emotion and Cognition in a Product-Trial Attitude Formation Under Different Involvement Conditions▼dKwang-Seo Park, Joo-Young Kim 공저
■260 ▼a서울▼b(사)한국마케팅관리학회▼c2003.
■300 ▼app. 79-102
■653 ▼aROLES▼aEMOTION▼aCOGNITION▼aPRODUCTTRIAL▼aATTITUDE▼aFORMATION▼aDIFFERENT▼aINVOLVEMENT▼aCONDITIONS
■700 ▼aKwang-Seo Park, Joo-Young Kim
■773 ▼t마케팅관리연구▼g제8권 제2호 (2003년 5월)▼d2003, 05
■SIS ▼aS012219▼b60052546▼h8▼s2
