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The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands / Na, Woonbon...
The Differential Impact of Marketing Activities on Local and National Brands

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자료유형  
 기사
ISSN  
12297798
서명/저자  
The Differential Impact of Marketing Activities on Local and National Brands / Na, Woonbong, Marshall, Roger 공저
발행사항  
서울 : (사)한국마케팅관리학회, 2003.
형태사항  
pp. 135-148
키워드  
DIFFERENTIAL IMPACT MARKETING ACTIVITIES LOCAL NATIONAL BRANDS
기타저자  
Na, Woonbong, Marshall, Roger
기본자료저록  
마케팅관리연구 : 제8권 제3호 (2003년 9월) 2003, 09
모체레코드  
모체정보확인
Control Number  
kjul:60065720

MARC

 008060125s2003        ULKa    a                          KOR
■022    ▼a12297798
■245    ▼aThe  Differential  Impact  of  Marketing  Activities  on  Local  and  National  Brands▼dNa,  Woonbong,  Marshall,  Roger  공저
■260    ▼a서울▼b(사)한국마케팅관리학회▼c2003.
■300    ▼app.  135-148
■653    ▼aDIFFERENTIAL▼aIMPACT▼aMARKETING▼aACTIVITIES▼aLOCAL▼aNATIONAL▼aBRANDS
■700    ▼aNa,  Woonbong,  Marshall,  Roger
■773    ▼t마케팅관리연구▼g제8권  제3호  (2003년  9월)▼d2003,  09
■SIS    ▼aS012220▼b60052546▼h8▼s2

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