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The Differential Impact of Marketing Activities on Local and National Brands
The Differential Impact of Marketing Activities on Local and National Brands
Detailed Information
- 자료유형
- 기사
- ISSN
- 12297798
- 서명/저자
- The Differential Impact of Marketing Activities on Local and National Brands / Na, Woonbong, Marshall, Roger 공저
- 발행사항
- 서울 : (사)한국마케팅관리학회, 2003.
- 형태사항
- pp. 135-148
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60065720
MARC
008060125s2003 ULKa a KOR■022 ▼a12297798
■245 ▼aThe Differential Impact of Marketing Activities on Local and National Brands▼dNa, Woonbong, Marshall, Roger 공저
■260 ▼a서울▼b(사)한국마케팅관리학회▼c2003.
■300 ▼app. 135-148
■653 ▼aDIFFERENTIAL▼aIMPACT▼aMARKETING▼aACTIVITIES▼aLOCAL▼aNATIONAL▼aBRANDS
■700 ▼aNa, Woonbong, Marshall, Roger
■773 ▼t마케팅관리연구▼g제8권 제3호 (2003년 9월)▼d2003, 09
■SIS ▼aS012220▼b60052546▼h8▼s2
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