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Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry
Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry
Detailed Information
- Material Type
- 기사
- ISSN
- 12297798
- Title/Author
- Marketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance : The Case of the New Materials Industry / Jin Han Kim, Song Kun Lee, Kwan Hee Park, Kyung Tae Jon, Sang Hyung Ahn 공저
- Publish Info
- 서울 : (사)한국마케팅관리학회, 2000.
- Material Info
- pp. 17-38
- Index Term-Uncontrolled
- MARKETING EXPENDITURE STRATEGY PERFORMANCE FIRMS STRATEGIC ALLIANCE
- Added Entry-Personal Name
- Jin Han Kim, Song Kun Lee, Kwan Hee Park, Kyung Tae Jon, Sang Hyung Ahn
- Host Item Entry
- 마케팅관리연구 : 제5권 제1호 (2000년 1월) 2000, 01
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60065691
MARC
008060125s2000 ULKa a KOR■022 ▼a12297798
■245 ▼aMarketing Expenditure, Strategy, and Performance of Firms in Strategic Alliance▼bThe Case of the New Materials Industry▼dJin Han Kim, Song Kun Lee, Kwan Hee Park, Kyung Tae Jon, Sang Hyung Ahn 공저
■260 ▼a서울▼b(사)한국마케팅관리학회▼c2000.
■300 ▼app. 17-38
■653 ▼aMARKETING▼aEXPENDITURE▼aSTRATEGY▼aPERFORMANCE▼aFIRMS▼aSTRATEGIC▼aALLIANCE
■700 ▼aJin Han Kim, Song Kun Lee, Kwan Hee Park, Kyung Tae Jon, Sang Hyung Ahn
■773 ▼t마케팅관리연구▼g제5권 제1호 (2000년 1월)▼d2000, 01
■SIS ▼aS012209▼b60052546▼h8▼s2
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