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Customer Loyalty Transferability as a Mediator in the Success of the Acquisition and Strategic Alliance
Customer Loyalty Transferability as a Mediator in the Success of the Acquisition and Strategic Alliance
Detailed Information
- 자료유형
- 기사
- ISSN
- 12297798
- 서명/저자
- Customer Loyalty Transferability as a Mediator in the Success of the Acquisition and Strategic Alliance / Jai-Kwan Park, Sang Wook Bae 공저
- 발행사항
- 서울 : (사)한국마케팅관리학회, 2001.
- 형태사항
- pp. 29-44
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60065683
MARC
008060125s2001 ULKa a KOR■022 ▼a12297798
■245 ▼aCustomer Loyalty Transferability as a Mediator in the Success of the Acquisition and Strategic Alliance▼dJai-Kwan Park, Sang Wook Bae 공저
■260 ▼a서울▼b(사)한국마케팅관리학회▼c2001.
■300 ▼app. 29-44
■653 ▼aCUSTOMER▼aLOYALTY▼aTRANSFERABILITY▼aMEDIATOR▼aSUCCESS▼aACQUISITION▼aSTRATEGIC▼aALLIANCE
■700 ▼aJai-Kwan Park, Sang Wook Bae
■773 ▼t마케팅관리연구▼g제6권 제2호 (2001년 5월)▼d2001, 05
■SIS ▼aS012213▼b60052546▼h8▼s2
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