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브랜드 최초상기가 구매행동에 미치는 영향
브랜드 최초상기가 구매행동에 미치는 영향 / 홍재욱 저
브랜드 최초상기가 구매행동에 미치는 영향

Detailed Information

자료유형  
 기사
ISSN  
12250554
서명/저자  
브랜드 최초상기가 구매행동에 미치는 영향 / 홍재욱 저
발행사항  
서울 : 광고학연구, 2000.
형태사항  
pp. 61-88
키워드  
브랜드 최초 구매
기타저자  
홍재욱
기본자료저록  
광고학 연구 : 제11권 2호 (2000년 여름) 2000, 06
모체레코드  
모체정보확인
Control Number  
kjul:60060800

MARC

 008060105s2000        ULKa    a                          KOR
■022    ▼a12250554
■245    ▼a브랜드  최초상기가  구매행동에  미치는  영향▼d홍재욱  저
■260    ▼a서울▼b광고학연구▼c2000.
■300    ▼app.  61-88
■653    ▼a브랜드▼a최초▼a구매
■700    ▼a홍재욱
■773    ▼t광고학  연구▼g제11권  2호  (2000년  여름)▼d2000,  06
■SIS    ▼aS016855▼b60060742▼h1▼s2▼fP

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