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International marketing
International marketing
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030767539
- Callnumber
- 326.18 C998i
- Author
- Czinkota, Michael R.
- Title/Author
- International marketing / Michael R. Czinkota ; Ilkka A. Ronkainen.
- Edited Info
- 3rd ed.
- Publish Info
- Fort Worth : Dryden Press, 1993.
- Material Info
- xxxi, 924 p. : ill., maps (somecol.) ; 26 cm.
- Added Entry-Title
- The Dryden Press series in marketing
- General Note
- 등록번호 W064290은 "International Edition"으로 나옴
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Export marketing
- Added Entry-Personal Name
- Ronkainen, Ilkka A.
- Price Info
- 76000
- Control Number
- kjul:60058215
MARC
008051026s1993 us ab b 001 0 eng■020 ▼a0030767539
■035 ▼a(KERIS)BIB000001518690
■090 ▼a326.18▼bC998i
■1001 ▼aCzinkota, Michael R.
■24510▼aInternational marketing▼dMichael R. Czinkota▼eIlkka A. Ronkainen.
■250 ▼a3rd ed.
■260 ▼aFort Worth▼bDryden Press▼c1993.
■300 ▼axxxi, 924 p.▼bill., maps (somecol.)▼c26 cm.
■44000▼aThe Dryden Press series in marketing
■500 ▼a등록번호 W064290은 "International Edition"으로 나옴
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing
■7001 ▼aRonkainen, Ilkka A.
■9500 ▼b76000
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