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Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management
Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management
Detailed Information
- Material Type
- 단행본
- ISBN
- 0471319813
- Callnumber
- 325.431 I32b
- Author
- Imhoff, Claudia
- Title/Author
- Building the customer-centric enterprise : data warehousing techniques for supporting customer relationship management / Claudia Imhoff ; Lisa Loftis ; Jonathan G. Geiger.
- Publish Info
- New York : Wiley, 2001.
- Material Info
- xxiv, 487 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references (p. 471-472) and index.
- Subject Added Entry-Topical Term
- Data warehousing
- Subject Added Entry-Topical Term
- Customer relations Data processing
- Added Entry-Personal Name
- Loftis, Lisa
- Added Entry-Personal Name
- Geiger, Jonathan G.
- Price Info
- 23000
- Control Number
- kjul:60048654
MARC
008050805s2001 nyua b 001 0 eng d■020 ▼a0471319813
■035 ▼aKRIC07999652
■090 ▼a325.431▼bI32b
■1001 ▼aImhoff, Claudia
■24510▼aBuilding the customer-centric enterprise▼bdata warehousing techniques for supporting customer relationship management▼dClaudia Imhoff▼eLisa Loftis▼eJonathan G. Geiger.
■260 ▼aNew York▼bWiley▼c2001.
■300 ▼axxiv, 487 p.▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references (p. 471-472) and index.
■650 0▼aData warehousing
■650 0▼aCustomer relations▼xData processing
■7001 ▼aLoftis, Lisa
■7001 ▼aGeiger, Jonathan G.
■9500 ▼b23000
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