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The Oxford textbook of marketing
The Oxford textbook of marketing
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0198775768
- 청구기호
- 326.18 B652o
- 저자명
- Blois, Keith J.
- 서명/저자
- The Oxford textbook of marketing / Keith Blois.
- 발행사항
- Oxford : Oxford University Press, 2000.
- 형태사항
- xi, 658 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references (p. [627]-645) and index.
- 일반주제명
- Marketing
- 가격
- 29000
- Control Number
- kjul:60045359
MARC
008050725s2000 enka b 001 0 eng■020 ▼a0198775768
■035 ▼aKRIC08337626
■090 ▼a326.18▼bB652o
■1001 ▼aBlois, Keith J.
■24500▼aThe Oxford textbook of marketing▼dKeith Blois.
■260 ▼aOxford▼aNew York▼bOxford University Press▼c2000.
■300 ▼axi, 658 p.▼bill.▼c25 cm.
■504 ▼aIncludes bibliographical references (p. [627]-645) and index.
■650 0▼aMarketing
■9500 ▼b29000
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