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Marketing management : knowledge and skills
Marketing management : knowledge and skills
Detailed Information
- Material Type
- 단행본
- ISBN
- 0072552174
- Callnumber
- 326.18 P478m
- Author
- Peter, J. Paul.
- Title/Author
- Marketing management : knowledge and skills / J. Paul Peter ; James H. Donnelly, jr.
- Edited Info
- 7th ed.
- Publish Info
- Boston, Mass. : McGraw-Hill, 2004.
- Material Info
- xix, 876 p. : ill. ; 26 cm.
- Added Entry-Title
- McGraw-Hill/Irwin series in marketing
- 서지주기
- Includes index.
- Subject Added Entry-Topical Term
- Marketing Management
- Subject Added Entry-Topical Term
- Marketing Management
- Added Entry-Personal Name
- Donnelly, James H.
- Price Info
- 25000
- Control Number
- kjul:60042496
MARC
008050620s2004 maua 001 0 eng■020 ▼a0072552174
■035 ▼aKRIC09129726
■090 ▼a326.18▼bP478m
■1001 ▼aPeter, J. Paul.
■24510▼aMarketing management▼bknowledge and skills▼dJ. Paul Peter▼eJames H. Donnelly, jr.
■250 ▼a7th ed.
■260 ▼aBoston, Mass.▼bMcGraw-Hill▼c2004.
■300 ▼axix, 876 p.▼bill.▼c26 cm.
■44000▼aMcGraw-Hill/Irwin series in marketing
■504 ▼aIncludes index.
■650 0▼aMarketing▼xManagement
■650 0▼aMarketing▼xManagement
■7001 ▼aDonnelly, James H.
■9500 ▼b25000
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