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Marketing, principles & perspectives
Marketing, principles & perspectives / William O. Bearden ; Thomas N. Ingram ; Raymond W. ...
Marketing, principles & perspectives

Detailed Information

Material Type  
 단행본
ISBN  
0072322977
Callnumber  
326.1 B368m
Author  
Bearden, William O.
Title/Author  
Marketing, principles & perspectives / William O. Bearden ; Thomas N. Ingram ; Raymond W. LaForge.
Edited Info  
3rd ed.
Publish Info  
Boston, Mass. : McGraw-Hill, 2001.
Material Info  
xxxvii, 596 p. : ill. (somecol.) ; 28 cm.
Added Entry-Title  
Series in marketing
General Note  
Includes index.
Subject Added Entry-Topical Term  
Marketing United States
Added Entry-Personal Name  
Ingram, Thomas N.
Added Entry-Personal Name  
LaForge, Raymond W.
Price Info  
29000
Control Number  
kjul:60042491

MARC

 008050620s2001        maua                    001  0  eng
■020    ▼a0072322977  
■035    ▼aKRIC08587716
■090    ▼a326.1▼bB368m
■1001  ▼aBearden,  William  O.
■24510▼aMarketing,  principles  &  perspectives▼dWilliam  O.  Bearden▼eThomas  N.  Ingram▼eRaymond  W.  LaForge.
■250    ▼a3rd  ed.
■260    ▼aBoston,  Mass.▼bMcGraw-Hill▼c2001.
■300    ▼axxxvii,  596  p.▼bill.  (somecol.)▼c28  cm.
■44000▼aSeries  in  marketing
■50000▼aIncludes  index.
■650  0▼aMarketing▼zUnited  States
■7001  ▼aIngram,  Thomas  N.
■7001  ▼aLaForge,  Raymond  W.
■9500  ▼b29000

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