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Cases in strategic marketing management : business strategies in Latin America
Cases in strategic marketing management : business strategies in Latin America
Detailed Information
- Material Type
- 단행본
- ISBN
- 0130894907
- Callnumber
- 326.16 D178c
- Author
- Quelch, John A.
- Title/Author
- Cases in strategic marketing management : business strategies in Latin America / Guillermo DAndrea ; John A. Quelch.
- Publish Info
- Upper Saddle River, NJ : Prentice-Hall, 2001.
- Material Info
- viii, 280 p. : ill. ; 24 cm.
- 서지주기
- Includes index.
- Subject Added Entry-Topical Term
- Marketing Latin America Management Case studies
- Added Entry-Personal Name
- D'Andrea, Guillermo.
- Price Info
- 21000
- Control Number
- kjul:60042366
MARC
008050613s2001 njua 001 0 eng■020 ▼a0130894907
■035 ▼aKRIC07983985
■090 ▼a326.16▼bD178c
■1001 ▼aQuelch, John A.
■24510▼aCases in strategic marketing management▼bbusiness strategies in Latin America▼dGuillermo D'Andrea▼eJohn A. Quelch.
■260 ▼aUpper Saddle River, NJ▼bPrentice-Hall▼c2001.
■300 ▼aviii, 280 p.▼bill.▼c24 cm.
■504 ▼aIncludes index.
■650 0▼aMarketing▼zLatin America▼xManagement▼xCase studies
■7001 ▼aD'Andrea, Guillermo.
■9500 ▼b21000
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