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Direct and interactive marketing
Direct and interactive marketing
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0198782535
- 청구기호
- 326.18 S245d
- 서명/저자
- Direct and interactive marketing / Adrian Sargeant , Douglas C. West.
- 발행사항
- Oxford [England] : Oxford University Press, 2001.
- 형태사항
- xxiii, 460 p. : ill. ; 25 cm.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Direct marketing
- 일반주제명
- Interactive marketing
- 기타저자
- West, Douglas C.
- 가격
- 32000
- Control Number
- kjul:60038907
MARC
008050228s2001 enka b 001 0 eng■020 ▼a0198782535
■035 ▼aKRIC08148031
■090 ▼a326.18▼bS245d
■1001 ▼aSargeant, Adrian.
■24510▼aDirect and interactive marketing▼dAdrian Sargeant▼eDouglas C. West.
■260 ▼aOxford [England]▼aNew York▼bOxford University Press▼c2001.
■300 ▼axxiii, 460 p.▼bill.▼c25 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aDirect marketing
■650 0▼aInteractive marketing
■7001 ▼aWest, Douglas C.
■9500 ▼b32000
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