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Promotion & integrated marketing communications
Promotion & integrated marketing communications
Detailed Information
- Material Type
- 단행본
- ISBN
- 0324062532
- ISBN
- 0324125682
- Callnumber
- 326.18 S471p
- Author
- Semenik, Richard J.
- Title/Author
- Promotion & integrated marketing communications / Richard J. Semenik.
- Publish Info
- Cincinnati, Ohio : South-Western/Thomson Learning, 2001.
- Material Info
- xxxix, 582 p. : ill ; 29 cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Advertising campaigns
- Subject Added Entry-Topical Term
- Communication in marketing
- Price Info
- 42000
- Control Number
- kjul:60038874
MARC
008050225s2001 us ab b 001 0 eng■020 ▼a0324062532
■020 ▼a0324125682
■035 ▼aKRIC08099075
■090 ▼a326.18▼bS471p
■1001 ▼aSemenik, Richard J.
■24510▼aPromotion & integrated marketing communications▼dRichard J. Semenik.
■260 ▼aCincinnati, Ohio▼bSouth-Western/Thomson Learning▼c2001.
■300 ▼axxxix, 582 p.▼bill▼c29 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aAdvertising campaigns
■650 0▼aCommunication in marketing
■9500 ▼b42000
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