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Mastering global markets : strategies for today's trade globalists
Mastering global markets : strategies for today's trade globalists
Detailed Information
- Material Type
- 단행본
- ISBN
- 0538726652
- Callnumber
- 326.18 C998m
- Author
- Czinkota, Michael R.
- Title/Author
- Mastering global markets : strategies for todays trade globalists / Michael R. Czinkota ; Ilkka A. Ronkainen ; Bob Donath.
- Publish Info
- Mason, OH : Thomson/Southwestern, 2004.
- Material Info
- x, 370 p. : ill. ; 24 cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Export marketing
- Subject Added Entry-Topical Term
- International trade
- Added Entry-Personal Name
- Donath, Bob.
- Added Entry-Personal Name
- Ronkainen, Ilkka A.
- Price Info
- 23000
- Control Number
- kjul:60038419
MARC
008050216s2004 us a b 001 0 eng■020 ▼a0538726652
■035 ▼aKRIC09313076
■090 ▼a326.18▼bC998m
■1001 ▼aCzinkota, Michael R.
■24510▼aMastering global markets▼bstrategies for today's trade globalists▼dMichael R. Czinkota▼eIlkka A. Ronkainen▼eBob Donath.
■260 ▼aMason, OH▼bThomson/Southwestern▼c2004.
■300 ▼ax, 370 p.▼bill.▼c24 cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aExport marketing
■650 0▼aInternational trade
■7001 ▼aDonath, Bob.
■7001 ▼aRonkainen, Ilkka A.
■9500 ▼b23000
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