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Firebrands : building brand loyalty in the Internet age
Firebrands : building brand loyalty in the Internet age
Detailed Information
- Material Type
- 단행본
- ISBN
- 0072124490
- Callnumber
- 326.18 M818f
- Author
- Moon, Michael.
- Title/Author
- Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison.
- Publish Info
- Berkeley, Calif. : Osborne/McGraw-Hill, 2000.
- Material Info
- xviii, 318 p. : ill. ; 24 cm.
- 서지주기
- Includes index.
- Subject Added Entry-Topical Term
- Internet marketing
- Subject Added Entry-Topical Term
- Brand loyalty
- Subject Added Entry-Topical Term
- Brand choice
- Subject Added Entry-Topical Term
- Web site development
- Added Entry-Personal Name
- Millison, Doug.
- Price Info
- 26000
- Control Number
- kjul:60038413
MARC
008050216s2000 caua 001 0 eng■020 ▼a0072124490
■035 ▼aKRIC08099074
■090 ▼a326.18▼bM818f
■1001 ▼aMoon, Michael.
■24510▼aFirebrands▼bbuilding brand loyalty in the Internet age▼dMichael Moon▼ewith Doug Millison.
■260 ▼aBerkeley, Calif.▼bOsborne/McGraw-Hill▼c2000.
■300 ▼axviii, 318 p.▼bill.▼c24 cm.
■504 ▼aIncludes index.
■650 0▼aInternet marketing
■650 0▼aBrand loyalty
■650 0▼aBrand choice
■650 0▼aWeb site development
■7001 ▼aMillison, Doug.
■9500 ▼b26000
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