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Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0072410647
- 청구기호
- 326.18 P478c
- 저자명
- Peter, J. Paul.
- 서명/저자
- Consumer behavior and marketing strategy / J. Paul Peter , Jerry C. Olson.
- 판사항
- 6th ed.
- 발행사항
- Boston : McGraw-Hill, 2002.
- 형태사항
- xxvi, 582 p., [24] p : ill ; 26 cm.
- 서지주기
- Includes bibliographical references (p. 515-545) and indexes.
- 일반주제명
- Consumer behavior
- 일반주제명
- Marketing
- 기타저자
- Olson, Jerry C.
- 가격
- 31000
- Control Number
- kjul:60038273
MARC
008050203s2002 maua b 001 0 eng■020 ▼a0072410647
■035 ▼aKRIC08273484
■090 ▼a326.18▼bP478c
■1001 ▼aPeter, J. Paul.
■24510▼aConsumer behavior and marketing strategy▼dJ. Paul Peter▼eJerry C. Olson.
■250 ▼a6th ed.
■260 ▼aBoston▼bMcGraw-Hill▼c2002.
■300 ▼axxvi, 582 p., [24] p▼bill▼c26 cm.
■504 ▼aIncludes bibliographical references (p. 515-545) and indexes.
■650 0▼aConsumer behavior
■650 0▼aMarketing
■7001 ▼aOlson, Jerry C.
■9500 ▼b31000
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