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Consumer behavior and marketing strategy
Consumer behavior and marketing strategy
Detailed Information
- Material Type
- 단행본
- ISBN
- 0072410647
- Callnumber
- 326.18 P478c
- Author
- Peter, J. Paul.
- Title/Author
- Consumer behavior and marketing strategy / J. Paul Peter ; Jerry C. Olson.
- Edited Info
- 6th ed.
- Publish Info
- Boston : McGraw-Hill, 2002.
- Material Info
- xxvi, 582 p., [24] p : ill ; 26 cm.
- 서지주기
- Includes bibliographical references (p. 515-545) and indexes.
- Subject Added Entry-Topical Term
- Consumer behavior
- Subject Added Entry-Topical Term
- Marketing
- Added Entry-Personal Name
- Olson, Jerry C.
- Price Info
- 31000
- Control Number
- kjul:60038273
MARC
008050203s2002 maua b 001 0 eng■020 ▼a0072410647
■035 ▼aKRIC08273484
■090 ▼a326.18▼bP478c
■1001 ▼aPeter, J. Paul.
■24510▼aConsumer behavior and marketing strategy▼dJ. Paul Peter▼eJerry C. Olson.
■250 ▼a6th ed.
■260 ▼aBoston▼bMcGraw-Hill▼c2002.
■300 ▼axxvi, 582 p., [24] p▼bill▼c26 cm.
■504 ▼aIncludes bibliographical references (p. 515-545) and indexes.
■650 0▼aConsumer behavior
■650 0▼aMarketing
■7001 ▼aOlson, Jerry C.
■9500 ▼b31000
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