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Advertising, promotion & supplemental aspects of integrated marketing communications
Advertising, promotion & supplemental aspects of integrated marketing communications
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030352711
- Callnumber
- 326.14 S556a
- Author
- Shimp, Terence A.
- Title/Author
- Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
- Publish Info
- Mason, Ohio : Thomson/South-Western, 2003.
- Material Info
- xxi, 650 p. : ill. (somecol.) ; 29cm.
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Communication in marketing
- Subject Added Entry-Topical Term
- Sales promotion
- Subject Added Entry-Topical Term
- Advertising
- Subject Added Entry-Topical Term
- Direct marketing
- Price Info
- 31000
- Control Number
- kjul:60037221
MARC
008050104s2003 us a b 001 0 eng■020 ▼a0030352711
■035 ▼aKRIC08600571
■090 ▼a326.14▼bS556a
■1001 ▼aShimp, Terence A.
■24510▼aAdvertising, promotion & supplemental aspects of integrated marketing communications▼dTerence A. Shimp.
■260 ▼aMason, Ohio▼bThomson/South-Western▼c2003.
■300 ▼axxi, 650 p.▼bill. (somecol.)▼c29cm.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aCommunication in marketing
■650 0▼aSales promotion
■650 0▼aAdvertising
■650 0▼aDirect marketing
■9500 ▼b31000
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