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상세정보
- 자료유형
- 단행본
- ISBN
- 0077094581
- 청구기호
- 326.14 W587a
- 저자명
- White, Roderick
- 서명/저자
- Advertising / Roderick White.
- 판사항
- 4th ed.
- 발행사항
- London : McGraw-Hill Book Co., 2000.
- 형태사항
- vii, 317 p. : ill. ; 23cm.
- 서지주기
- Includes bibliographical references and index.
- 일반주제명
- Advertising
- 가격
- 26000
- Control Number
- kjul:60037220
MARC
008050104s2000 enka b 001 0 eng■020 ▼a0077094581
■035 ▼aKRIC07981062
■090 ▼a326.14▼bW587a
■1001 ▼aWhite, Roderick
■24510▼aAdvertising▼dRoderick White.
■250 ▼a4th ed.
■260 ▼aLondon▼aNew York▼bMcGraw-Hill Book Co.▼c2000.
■300 ▼avii, 317 p.▼bill.▼c23cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aAdvertising
■9500 ▼b26000
