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Marketing research : methodological foundations
Marketing research : methodological foundations
Detailed Information
- Material Type
- 단행본
- ISBN
- 0030331013
- Callnumber
- 326.18 C563m
- Author
- Churchill, Gilbert A.
- Title/Author
- Marketing research : methodological foundations / Gilbert A. Churchill, Jr. ; Dawn Iacobucci.
- Edited Info
- 8th ed.
- Publish Info
- Fort Worth : Harcourt College Publishers, c2002.
- Material Info
- xxvi, 1006 p. : ill. ; 26cm.
- Added Entry-Title
- The Harcourt series in marketing
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Marketing research
- Added Entry-Personal Name
- Iacobucci, Dawn.
- Price Info
- 46000
- Control Number
- kjul:60037203
MARC
008050104s2002 us a b 001 0 eng■020 ▼a0030331013
■035 ▼aKRIC08183348
■090 ▼a326.18▼bC563m
■1001 ▼aChurchill, Gilbert A.
■24510▼aMarketing research▼bmethodological foundations▼dGilbert A. Churchill, Jr.▼eDawn Iacobucci.
■250 ▼a8th ed.
■260 ▼aFort Worth▼bHarcourt College Publishers▼cc2002.
■300 ▼axxvi, 1006 p.▼bill.▼c26cm.
■44000▼aThe Harcourt series in marketing
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aMarketing research
■7001 ▼aIacobucci, Dawn.
■9500 ▼b46000
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