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Effective marketing : creating and keeping customers in an e-commerce world
Effective marketing : creating and keeping customers in an e-commerce world
상세정보
- 자료유형
- 단행본
- ISBN
- 0324125690
- ISBN
- 032406392X
- 청구기호
- 326.18 Z68e
- 서명/저자
- Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund , MichaeldAmico.
- 판사항
- 3rd ed.
- 발행사항
- Cincinnati : South-Western/Thomson Learning, 2002.
- 형태사항
- xxix, 553 p. : ill. ; 28cm.
- 서지주기
- Includes index.
- 일반주제명
- Marketing
- 일반주제명
- Consumer behavior
- 일반주제명
- Export marketing
- 기타저자
- D'Amico, Michael.
- 가격
- 33000
- Control Number
- kjul:60037031
MARC
008041229s2002 us a 001 0 eng■020 ▼a0324125690
■020 ▼a032406392X
■035 ▼aKRIC08723669
■090 ▼a326.18▼bZ68e
■1001 ▼aZikmund, William G.
■24510▼aEffective marketing▼bcreating and keeping customers in an e-commerce world▼dWilliam G. Zikmund▼eMichaeld'Amico.
■250 ▼a3rd ed.
■260 ▼aCincinnati▼bSouth-Western/Thomson Learning▼c2002.
■300 ▼axxix, 553 p.▼bill.▼c28cm.
■504 ▼aIncludes index.
■650 0▼aMarketing
■650 0▼aConsumer behavior
■650 0▼aExport marketing
■7001 ▼aD'Amico, Michael.
■9500 ▼b33000
