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Entrepreneurial marketing : real stories and survival strategies
Entrepreneurial marketing : real stories and survival strategies
Detailed Information
- Material Type
- 단행본
- ISBN
- 0324158637
- Callnumber
- 326.18 B979e
- Author
- Buskirk, Bruce D.
- Title/Author
- Entrepreneurial marketing : real stories and survival strategies / Bruce Buskirk, Molly Lavik.
- Publish Info
- Mason, Ohio : Thomson, South-Western, 2004.
- Material Info
- xlii, 245 p. : ill. ; 26cm.
- 서지주기
- Includes bibliographical references and index.
- Subject Added Entry-Topical Term
- Marketing
- Subject Added Entry-Topical Term
- Entrepreneurship
- Added Entry-Personal Name
- Lavik, Molly.
- Price Info
- 23000
- Control Number
- kjul:60036997
MARC
008041229s2004 us a b 001 0 eng■020 ▼a0324158637
■035 ▼aKRIC09128868
■090 ▼a326.18▼bB979e
■1001 ▼aBuskirk, Bruce D.
■24510▼aEntrepreneurial marketing▼breal stories and survival strategies▼dBruce Buskirk, Molly Lavik.
■260 ▼aMason, Ohio▼bThomson, South-Western▼c2004.
■300 ▼axlii, 245 p.▼bill.▼c26cm.
■504 ▼aIncludes bibliographical references and index.
■650 0▼aMarketing
■650 0▼aEntrepreneurship
■7001 ▼aLavik, Molly.
■9500 ▼b23000
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