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Advertising and integrated brand promotion
Advertising and integrated brand promotion
Detailed Information
- Material Type
- 단행본
- ISBN
- 0324113803
- Callnumber
- 326.14 O35a
- Author
- OGuinn, Thomas C.
- Title/Author
- Advertising and integrated brand promotion / Thomas C. OGuinn, Chris T. Allen, Richard J. Semenik.
- Edited Info
- 3rd ed.
- Publish Info
- Mason, Ohio : Thomson/South-Western, 2003.
- Material Info
- xxxix, 773 p. : col. ill. ; 29cm.
- General Note
- Previous eds. published under title: Advertising.
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Advertising
- Subject Added Entry-Topical Term
- Advertising media planning
- Added Entry-Personal Name
- Allen, Chris T.
- Added Entry-Personal Name
- Semenik, Richard J.
- Price Info
- 35000
- Control Number
- kjul:60036405
MARC
008041220s2003 us a b 001 0 engD■020 ▼a0324113803
■035 ▼aKRIC08405603
■090 ▼a326.14▼bO35a
■1001 ▼aOGuinn, Thomas C.
■24510▼aAdvertising and integrated brand promotion▼dThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
■250 ▼a3rd ed.
■260 ▼aMason, Ohio▼bThomson/South-Western▼c2003.
■300 ▼axxxix, 773 p.▼bcol. ill.▼c29cm.
■50000▼aPrevious eds. published under title: Advertising.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aAdvertising
■650 0▼aAdvertising media planning
■7001 ▼aAllen, Chris T.
■7001 ▼aSemenik, Richard J.
■9500 ▼b35000
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