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Global marketing : an interactive approach
Global marketing : an interactive approach
Detailed Information
- Material Type
- 단행본
- ISBN
- 0618005080
- Callnumber
- 326.18 G478g
- Author
- Gillespie, Kate.
- Title/Author
- Global marketing : an interactive approach / Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
- Publish Info
- Boston : Houghton Mifflin Co., 2004.
- Material Info
- xxii, 553 p., [16] p. of plates : ill. (somecol.),col. maps ; 26cm.
- 서지주기
- Includes bibliographical references and indexes.
- Subject Added Entry-Topical Term
- Export marketing
- Subject Added Entry-Topical Term
- Export marketing Management
- Added Entry-Personal Name
- Jeannet, Jean-Pierre.
- Added Entry-Personal Name
- Hennessey, Hubert D.
- Price Info
- 35000
- Control Number
- kjul:60035930
MARC
008041203s2004 mauabf 000 0 eng d■020 ▼a0618005080
■035 ▼aKRIC09085566
■090 ▼a326.18▼bG478g
■1001 ▼aGillespie, Kate.
■24510▼aGlobal marketing▼ban interactive approach▼dKate Gillespie, Jean-Pierre Jeannet, H. David Hennessey.
■260 ▼aBoston▼bHoughton Mifflin Co.▼c2004.
■300 ▼axxii, 553 p., [16] p. of plates▼bill. (somecol.),col. maps▼c26cm.
■504 ▼aIncludes bibliographical references and indexes.
■650 0▼aExport marketing
■650 0▼aExport marketing▼xManagement
■7001 ▼aJeannet, Jean-Pierre.
■7001 ▼aHennessey, Hubert D.
■9500 ▼b35000
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