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Strategic market management
Strategic market management
Detailed Information
- 자료유형
- 단행본
- ISBN
- 0471177431
- 청구기호
- 326.181 A111s
- 저자명
- Aaker, David A.
- 서명/저자
- Strategic market management / David A. Aaker.
- 판사항
- 5th ed.
- 발행사항
- New York : John Wiley, 1998.
- 형태사항
- xiv, 330 p. ; 23 cm.
- 서지주기
- Includes index.
- 일반주제명
- Marketing Management
- 가격
- 28000
- Control Number
- kjul:60035249
MARC
008041111s1998 nyu 001 0 eng■020 ▼a0471177431
■035 ▼aKRIC07203255
■090 ▼a326.181▼bA111s
■1001 ▼aAaker, David A.
■24510▼aStrategic market management▼dDavid A. Aaker.
■250 ▼a5th ed.
■260 ▼aNew York▼bJohn Wiley▼c1998.
■300 ▼axiv, 330 p.▼c23 cm.
■504 ▼aIncludes index.
■650 0▼aMarketing▼xManagement
■9500 ▼b28000
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